The shitty/distracting web run on ads, so why not making a search engine which index based on that? You would have an experience similar to what was the internet originally: no corporate shit, no infinite scroll, just independent websites made to share real informations and real knowledge, and would still leave space for subscriptions or donations! And you could still use JS and avoid just using a text browser, making the occasional order from a website or navigating the fediverse!